You already know that you have a few seconds at most to capture the attention of your audience. Are you second-guessing whether your color scheme is helping your cause or stacking the deck against you?
The trouble with Color Theory is that it only gives you vague help such as "red, blue, and green look good together because they are spaced evenly around the color wheel". Yet it does nothing to help you decide WHICH red, WHICH blue, and WHICH green. And if you want to use a related shade of blue for the background, or a darker green for the text? NO help at all!
Those who are confidently creative and have a great eye - as well as a great amount of spare TIME - can “eyeball” colors for their brand, their page, and all their other digital projects. They can get CLOSE to precise, given enough TIME and talent.
However, if you want a quicker, easier way to choose colors that are precisely related and therefore most appealing, then perhaps HSL can help you as it has for me. I’ll explain what the letters each mean in the first pages of this book, then spend the rest of the pages equipping you with the TOOLS to use this method.
DESIGN TOOLS included are 73 pages of HUE charts showing progressive SATurations and LUMinances - each with 3 complementary palettes in 3 chosen SATurations for that particular HUE. These are followed by 18 pages of color wheels each with 3 palettes found within that particular wheel: one triad and two split complementaries.
HUE, SAT, and LUM are thoroughly explained and illustrated in the informational pages, as are each of the types of Color Schemes: monochrome, analogous, complementary, split complementary, triad, and tetrad.
Information on using the charts and wheels in the book to make your OWN digital color palettes is included, as well as how to commission palettes from Fran the Digital Color Consultant, to save even more of your valuable time.
